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Adish meaning apathetic in Hebrew, was founded in Tel-Aviv in 2018 by Amit Luzon and Eyal Eliyahu as a statement of indignation regarding the current social climate in the Middle East, as well as a vehicle of hope for change. The brand’s clothing, which often incorporates elements of local manufacturing such as Palestinian hand embroidery, merges the craft and culture of the Middle East with high-end streetwear.

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