Photography: Alessia Gunawan

Styling: @ciggaria

Make up artist: @anga.vanga

Hair stylist :@gabrieldefries

Talents: @4tune________; @gabowlcboy

Casting Director:@lyliamari ; @ikki_casting

Set design: @reebeccailse 

Set Assistant: @anastasiakinsky; @ana___azevedo; @maximaliser

Cheap Monday is the name we guarantee pops up when reminiscing about your teenage struggles. The Swedish brand launched in 2004 and here we are, 20 years later. There’s more than skinny jeans in their new pinnacle line, Bootleg. 

Fondly rooted in a DIY aesthetic, the experimental styles you’ll see here are a Slam Jam exclusive. We teamed up with photographer Alessia Gunawan to best capture their rawness. 

Nothing better than random rooms with dutifully styled people to observe pants in action.

There’s a certain tenderness when it comes to the process of getting ready, here promptly disrupted by bold graphics, safety pins, glittery stripes, and stars.

Disruption is key and we stood by it when planning a party for Cheap Monday during LFW, with acts like Uffie to set the record straight. 

Alas, we also have an event for the line’s launch coming up in Milan. 27th November, 7-10 PM at Spazio Maiocchi. Talents like Snow Strippers, Mechatorus, Evil Giane, and Eera will bring the music, you can bring yourself. Be there—or miss it like the poser you swore you weren’t.

Cheap Monday Bootleg is now available at Slam Jam. Wear your heart on your legs?