Joy Objects - Peter Shire In Coversation With Fredrik Paulsen

In an early winter night at JOY studio, Fredrik Paulsen caught up with Peter Shire and Donna for a conversation spanning art, architecture, and life's joys over a video call.

The Craft is So Real

We got our spring arrivals, watched The Craft by accident and ended up in our worst nightmare: school. Photographer Josh Wilks took us there through his lenses. Saw levitating girls, YU-GI-OH! cards thrown around and the classic bathroom ciggie party.

Slam Jam and Nike present Gabriel Moses Regina

Slam Jam and Nike presented Gabriel Moses Regina exhibition at Spazio Maiocchi, a vibrant creative hub nestled in the heart of Milano, where community and sneaker enthusiasts converge. Come immerse yourself in the intersection of art, culture, and sneaker passion as we honor Gabriel Moses's remarkable talent and vision.

Baia degli Angeli - Amore 24h

The latest story recounted in STORIA VERA has given birth to a region, to a generation of nostalgics, and to a veritable mythography. Achille Filipponi concludes the review with words stolen from the dreams and memories of those who still dream of the life and miracles of the Baia Degli Angeli, the first paradise to arise on the Riviera, the first non-stop disco music track.

Flashing Lights. Fluo Colors. People Posing With Sneakers. It’s Not Our Last Event, It’s The New Asics Photoshoot.

Sound mind, sound body. We have all tried at least once. The people featured in this photoshoot live by it. Of all places, Tai-Chiers now gather in Parco Lambro and Kenneth Anderson was able to give us an insiders’ look on their routine.

Funktion One Don Letts

Tune in. A beat and bass heavy selection by Don Letts for Slam Jam Funktion-One launch.

Timberland And White Mountaineering, The Elevated Exploration Of The Outdoors

We dives into the brand new Timberland White Mountaineering collaborative moment with Elitsa Taneva, global energy footwear designer at Timberland.

Grandma’s Pearl in The Ear Lobe

Legends are stories that, by definition, elude the brightest reasoning. Their strength arises where facts are lost in the splendor of events, and the Link in Bologna, concerning performing arts and music, is one of these. Carlo Antonelli, a frequent visitor, recounts for STORIA VERA the accuracy, the sensational, and the future that was happening at the Link.

Slam Jam Automobili Amos

Get ready to rev your engines and groove to the beats because slam Jam presents the Automobili Amos takeover!  Celebrating a love and passion for the motor world, Automobili Amos is shaking up the international automotive scene with an anti-standard attitude.

MFWW Takeover

Milan Fashion Week Woman is not just about runway shows; it's a celebration of creativity and culture. Amidst the bustling city, the Slam Jam Milan flagship stands as a hub for the intersection of fashion, music, community, and performative art.

The Die is Cast

The culmination of an era can only happen with a striking event: in 2007, the biggest rave ever marked the end of a decline that the movement had been dragging along for years. Riccardo Papacci recounts for STORIA VERA the finale marked by the Pinerolo Teknival and the enigmatic new beginning: a leaderless movement crouched and ready to spring.

Alpha Industries UV

Seamlessly blending Alpha‘s rich history with modern innovation, Ultra Violet symbolizes a contemporary spin on tradition, capturing the essence of today‘s zeitgeist. Experience a seamless convergence of high-end aesthetics and cutting-edge designs that promise an unforgettable journey into the evolving realm of fashion.

Folks Rocks

We can't see it, but we can wonder. The silver bag does some of the talking. The rest is captured by photographer Gregoire Leon Dufour in the most hi-res pictures. You can (almost) see through people as they get out of our flagship store in Milan. With big bags and Slam Jam-approved looks, that is. Try this at home.

Champion WTAPS Launch Event Recap

Japanese label WTAPS and Champion have come together once again for this "Academy” collection, showcasing a fresh take in fleece material. For the occasion, Slam Jam hosted an immersive tailor-made retail installation merging the two brands DNA spotlighting the contrast and simirarities.

Eur-Hole Dissonanze

Some events cannot be fully understood as they happen. Their understanding may come later. They are like black holes, gradually sucking in shreds of history, names, and events, preserving everything for the right moment: the entrance into a new dimension of culture. Costantino della Gherardesca recounts one of the most striking cases in this regard for "True Story": the Dissonanze Festival.

Crazy Narco-Fulled Investopedia Spazio Cathedral

What is culture? Between spaces and events, among mixes of experiences hatched from existential investments in tiny houses, ketamine, luxury and technological start-ups, angst and commercially targeted mood packets, Federico Sargentone's tale for STORIA VERA tell the allegory of the company HEAVEN-X and SPAZIO CATHEDRAL: plausible realities that we will not struggle to recognize nowadays.

Puma Mostro Launch Event Recap

Hosting the Puma Mostro event with Toxe, Tohji, and Two Shell during Milan Design Week has been an incredible experience. The performances and the enthusiastic crowd surely made it a memorable occasion.

Puma's Fearless Mostro Reemerges After 25 Years

Originally launched in 1999, the Mostro derives its name from the Italian word for monster, which describes its new, experimental look that marked a new aesthetic at the time.

The Ironic Nightmare of Trauma Fabrik

Bologna, early 1980s: in the spread of commercial advertisements, horror became glamour and glamour horror. There were the screams of punk, the premonitory irony reduced by the Seventies, the psychopathic and lysergic cultures. Franco Bifo Berardi tells us in STORIA VERA about the legendary base of these movements: the Traum Fabrik.

Stone Island Knit Adored

There’s an ancestral connection between body and soul, just as between land and sea. It’s hard to explain, but easy to get. When we think about Stone Island we think about the garment and the process that led to it. The dichotomy is real, and is definitely a recurring topic in such an example of mindset longevity.

Past to Future, Trip’s Our Feature

"Past to Future, trip’s our feature" is an ode to continuity and innovation, an evolution that resonates through time. Thus arises the New Balance 9060, a symbol of the union between epochs.

Slam Jam_addpmp_001-999

Attention Deficit Disorder Prosthetic Memory Program [ADDPMP] is a shape-shifting encyclopaedia of cultural and cognitive human knowledge networks by ILL-STUDIO and GENERAL_INDEX, in partnership with SLAM JAM. Since its launch in January 2020, ADDPMP explores a new model for knowledge production by rearranging universal information in time and space though the lens of ADHD. After Paris, Miami, Tokyo, Venice, London and Berlin, ADDPMP presented its latest installment at Spazio Maiocchi, in Milan, featuring new installations and performances.

Angels of Love

1994: There are likely events that have made the history of night movement and changed an entire country. One of these begins in Naples, among angels and sound enchantments. Gianmaria Coccoluto recounts in STORIA VERA the rebirth and footballing revival of the Neapolitan city after the departure of D10S, when the Angels of Love blessed ecstatic crowds in a moonlit party.

The Marquis Converse punk chronicles

Slam Jam takes inspiration from the shoe’s name and portrays the stark contrast between high and low, not knowing what’s what. What would a skater boy do in a fancy palace? We’ve always wondered. Tradition meets chaos, across time and space.

Dr.Martens 14XX

Dr. Martens unveils the Beta Pack in their 14XX line, redefining classic styles like the 1460 boot, 1461 shoe, and 2976 Chelsea boot. Partnering with Slam Jam, they hosted an event blending heritage and futurism, featuring music by Rainy Miller and Rat Section in a custom space by Tor Studio.

Slam Jam Youth Club Event Recap

Hosting a Youth Club Milano video premiere with punk/hardcore live bands must have created a vibrant atmosphere. The community's excitement and incredible photos capture the energy of the celebration.

Everybody hoops. adidas Basketball takes on everyday lifestyle.

Everybody hoops. adidas Basketball takes on everyday lifestyle. We partnered with adidas Basketball to showcase their new collection through our lenses. Imagine yourself at the office, throwing paper in the trash can. You do a basket and cannot escape that glimpse of joy.


"Storia Vera” is our new project, made in collaboration with Zero. The excerpt "Fugazi" by Luigi Monteanni recounts the band's inflammatory appearance, their precognition of tomorrow and our unforgettable faults.

Slam Jam UGG Event Recap

That sounds like an exciting event! Ice sculpture installations and DJ sets can create a unique atmosphere. If you attended, what was your favorite part of the Slam Jam and UGG takeover?

Two Sultans

"Storia Vera” is our new project, made in collaboration with Zero. The excerpt "Two Sultans" by Bruce Sterling is one of the chapters included in the publication, make sure not to miss it.

Out of context in fashion. Gamers won’t hike but will definitely wear Salomon Vol II

Slam Jam and Salomon continue the investigation to spotlight parallels between the gamer’s imaginary quests and the rather practical ones the shoe is designed for, shapes draw sharp resemblances between each other and invite us to trace our own path to partake in.

IRL Dribbling. FENTY x Puma 2nd Drop

Fenty x Puma reemerges after a 5-year hiatus with the Avanti sneakers, a football-inspired silhouette blending the design of the King football boot and the Easy Rider running shoe's outsole. Rihanna, mentioning the strong football influence, introduces vintage-inspired colorways for an everyday unisex shoe, signaling a captivating fusion of luxury fashion and sportswear trends.

Road to nowhere, make it fast.

No journey is ever the same, but one can weather the storm. The city sets a frantic pace, but there is shelter from it. Get your friends on board or enjoy a solo night-out. Whatever you decide, you’ll be fine. Discover our latest editorial.


XT-QUEST FOR SLAM JAM draws inspiration from the rough mix of sharp yet dusty colors of the Painted Desert. The second collaboration between Italian powerhouse Slam Jam and Salomon seeks to shed light on current climate concerns and the importance of dialogue between mankind and mother nature.

50 Years Gone By. Timberland Leaves Its Mark Everywhere Around Us

The iconic "yellow boot" by Timberland has a rich history, from its origins as a rugged, waterproof work boot to becoming a symbol of status and style, embraced by diverse communities, from construction workers to hip-hop artists. Discover more.

Mafate Three 2: Off The Ground, Onto a Powerful Run. Hoka Sets The Trail.

We partnered with, a creative studio in Milan, to help you visualize the seamless experience Hoka can provide. Forge your own path and gear up on

Sound mind, sound body. Sound kicks, too.

Slam Jam and Asics collaborate to envision a new playground for Asics GT-2160. Roxy Ceron is a talent from within our Milanese community and her work intertwines nature and technology, to highlight their symbiotic encounters. Asics GT-2160 was the perfect fit for her lenses.

24.7 Fastlife and Slam Jam. Get Ready For a Fast Cop

Slam Jam partners up with 24.7 Fastlife for an exclusive tee, deeply inspired by y2k football kits and ripoff culture. 24.7 Fastlife has been working relentlessly to build up a community around their passion for all things bike. The Milanese brand arranges tours, ride-outs and meet-ups throughout Europe and nationwide, all to connect with an ever-growing number of enthusiasts.

Slam Jam and Zero partner up. What we get is an untold story of the past 40 years. Storia vera.

"Storia Vera” is our new publication, made in collaboration with Zero. We’ll follow Angels Of Love, get lost at Link and make it just in time to see Fugazi. Carlo Antonelli, Franco Bifo Berardi, Gianmaria Coccoluto, Costantino Della Gherardesca, Achille Filipponi, Luigi Monteanni, Riccardo Papacci, Federico Sargentone, Giovanna Silva and Bruce Sterling will tell us all about it.

Our Woman selection finally dropped. Let's recap.

We opened the doors of our flagship store in Milan this September. MFW seemed the best occasion to let our community interact with the newly launched woman selection. Amongst the crowd we had a peek at what’s to come: better drips, nicer music, our new beers.

Unveiling the Woman selection

Slam Jam takes over its own Milan flagship store on the occasion of MFW, eager to open the doors to its community and let them wander through the brands selected for the newly launched women's section. An event will kick off the week on September 19th, from 7pm until 10pm.The night will have performances and contributions from Slam Jam’s network. 

Timberland and Nina Chanel Abney launch Future73 capsule, contemporizing the original Timberland® boot as it turns 50

Timberland launches the next of its Future73 collaborations, in partnership with New York-based contemporary artist and painter, Nina Chanel Abney. The collection reimagines the original Timberland® boot, resurrects the ‘78 Hiker, and inspires a modern approach to Timberland’s heritage apparel designs.

Greet our local punks. Going backstage with Converse.

Slam Jam peeks through the new Milanese punk scene. The eyes this time belong to scene veteran Matteo Strocchia, who’s been on and off stage for a while now. Shot in the outskirts of Milan where the dirty magic happens, the Converse Chuck 70s takes the stage.

Slam Jam presents: Fall Winter '23 and the life around it

Slam Jam teams up again with photographer Valerio Nico for FW’23. Nico’s photography takes a reportage approach on scenes he creates himself, with the goal of showcasing absurd, funny details that can make you see the ordinary with a forgiving eye.

Timberland and Samuel Ross collaborate for second future73 capsule

Timberland launches its fourth Future73 drop, and second in partnership with Samuel Ross. The second Timberland® x Samuel Ross Future73 Collection reimagining the Original Timberland® Boot in a fresh ‘Jet Black’ regenerative leather.

150 year later, all roads still lead to Levi’s® 501®.

Slam Jam continues to celebrate the 150th anniversary of the Levi’s® 501® jean with a limited-edition release now available on

Slam Jam Recreates Brit-core With adidas Gazelle Indoor

The iconic status of the adidas Gazelle Indoor has never wavered over the decades and its recent success is a testament to this. For the latest editorial, Slam Jam teamed up with London-based photographer Louis Bever to showcase the silhouette in a variety of aesthetic scenarios, demonstrating its limitless versatility.

Celebrating the Rossoneri's Iconic History

AC Milan and New Era joined forced again to launch an exclusive collection of headwear celebrating the history of the Rossoneri. The collection is available at Slam Jam Milano only until July 12th.
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