STYLE      17.06.23

EMBRACE YOUR INNER TIGER. IRONCLAD SLAM JAM MEETS THE FLUFFIEST BRAND TRUDI, PLUSH TOYS’ MAKERS SINCE THE 50S

Italian lifestyle agitator Slam Jam teams up with the iconic toy brand Trudi, bringing to life a three-dimensional and fluffy version of their mascotte.

Their inner tiger has first been teased on the occasion of the third collaboration with Vans last year. Big cats and small ones channel the core values of the street culture powerhouse: independent yet ritualistic, fierce yet reserved.

Fergus Purcell is the artist behind its inception, which has been presented on the occasion of the launch of the Slam Jam x Vans SK8-HI in September 2022.

He is best known for his strong connection to street culture and fashion overall, interpreting the spirit of the times through working on staples such as Palace’s Penrose triangle and some of Marc by Marc Jacobs. He also co-founded Aries together with Sofia Prantera. The London-based brand has been part of the Slam Jam family since the beginning in 2010.

Slam Jam’s claim “Chaos is Order” will be all over the custom packages, together with the new classic upside-down “A” logo embossed on the puppet and their fit-dark jeans, clearly.

Merging different audiences whilst staying true to a radical attitude in all things life, age advised 0-99 (89 if you are into numerology as much as Slam Jam). Like-minded people across all ages and genders, aficionados say.

The Slam Jam Trudi Inner Tiger will be available at Slam Jam doors, its .com, and select retailers worldwide as of June’s MFW. Expect a crazy soft in-store display, for the first time ever.

The Slam Jam mascotte will be previewed in Milan with an event during Milan Fashion week on Saturday, June 17th at Slam Jam flagship store in Milan.

Product preview only for Shogun App.
Slam Jam Trudi Mascotte Multicolor Slam Jam
This block will be excluded from:

Innovation born out of frustration. Roy and Ryan Seiders founded Yeti in 2006, when they could not find high-end, durable products that could support their outdoor endeavors. Years later, a loyal following ranks Yeti Rambler as the best reusable bottle on the market. If you  were to think about one, that’s the one you are thinking about and that’s the one we hacked. 

The Slam Jam Yeti is made to survive the struggle and makes you look pro. If we’re honest, when was the last time you touched grass? Fall just started and we need a faithful companion to navigate this concrete jungle. 

It can keep anything hot or cold, for hours on end. Coffee, your unhealthy lunch, herbal teas and whatever else you can shove in it. It doesn’t matter, as long as you keep on grinding. 

Whatever it is that the day throws at you, is going to be met with 18/8 stainless steel.

Gear up with Slam Jam Yeti, out now.