Living in connection with the nature and its eco-system, Snow Peak aimed to establish a new way of climbing, outdoor and car camping. Founded in 1958, by Yukio Yamai in the Niigata Prefecture of Japan, Snow Peak products and experiences create opportunities to reconnect with each other and the natural world, ultimately restoring part of our human spirit, through high-spec shell jackets, ripstop down vests, tote bags, everyday backpacks and insulated shirting.