GR10K is a hybrid collective integrating adjacent disciplines to enact what remains a relatively traditional production process, and unearth contemporary narratives in fashion phenomenology. Taking inspiration from its parent company, Alfredo Grassi S.p.A., producer of work clothing and personal protective equipment, GR10K shares the heritage of Grassi's roots, somewhere between formality and sportswear, out of all fashion logic. The product itself, a minimalist, declinable uniform, represents a sustainable approach to the fashion industry.

Founded in California in 1973 by outdoorist Yvon Chouinard, Patagonia rewrites the rules of making entrepreneurship looking at the construction of an ethical and sustainable business. The brand's aesthetic is minimal, functional and durable, deisgned, where possible, with recycled (or recyclable) fabrics and always easily repairable. The global aim of Patagonia is creating more and more awareness of working with respect for natural resources, now less and less. The sports to which Patagonia dedicates itself – climbing, skiing, snowboarding, surfing, fly fishing, mountain biking and trail running – are all ‘silent sports’ i.e. practiced without use of motors.

Nike continues to inspire entire generations of sportspeople with its high-performance products and storytelling in a motivational guise. The company takes its name from Nike, the Greek goddess of victory. The ACG line focuses on hiking-inspired and functional first products, perfect for mountains and extreme sports. Phil Knight and Bill Bowerman have created something more than an apparel brand, an ongoing cultural lifestyle.

Big Bell Ceramics is a studio based out of Los Angeles, California. All works are designed by Joshua Zucker who prioritizes functionality in his pottery. Each handmade piece serves the purpose of living in your home while being held, passed, and cared for.